Urbanism Foundations campaign

Why this project

Most Las Vegans have never been told that the way the Valley works was a choice. They’ve never heard the words “induced demand” or “missing middle housing” — not because they don’t care, but because nobody bothered to explain it in a way that respected their time.

This project is a sustained social-media campaign — short videos, carousels, infographics — that explains the foundations of urbanism and transit in language Las Vegans actually use. Not academic, and not finger-wagging.

Approach

• Establish editorial cadence on Instagram, TikTok, and Bluesky
• Cross-post to YouTube Shorts and X
• Episode formats: “How did Vegas end up like this?” / “What does this neighborhood get wrong?” / “What does Phoenix have that we don’t?”
• Partner with local creators where relevant