Why this project
Most Las Vegans have never been told that the way the Valley works was a choice. They’ve never heard the words “induced demand” or “missing middle housing” — not because they don’t care, but because nobody bothered to explain it in a way that respected their time.
This project is a sustained social-media campaign — short videos, carousels, infographics — that explains the foundations of urbanism and transit in language Las Vegans actually use. Not academic. Not finger-wagging. Not “fellow kids” cringe.
Goals
- Reach 10,000 unique Las Vegans in the first six months
- Develop a recognizable visual identity that travels across platforms
- Build a content library legislators, journalists, and partner orgs can cite
- Convert audience into newsletter subscribers and event attendees
Approach
- Establish editorial cadence on Instagram, TikTok, and Bluesky
- Cross-post to YouTube Shorts and X
- Episode formats: “How did Vegas end up like this?” / “What does this neighborhood get wrong?” / “What does Phoenix have that we don’t?”
- Partner with local creators where relevant