Picture the Valley

Why this project

Most “transit advocacy content” describes a city you don’t live in. Charts. Generic skylines. A photo of a tram in some European city the reader has never been to. None of it names the corner you drive past every morning on the way to work.

Picture the Valley does. We pick a real Las Vegas intersection — Maryland and Tropicana, Charleston and Decatur, Boulder Highway and Flamingo, Sahara and the 95 — and we show what’s there now and what could be there with a different street, a different building, a different transit decision. Then we open it up: anyone can nominate the corner that drives them craziest, and we work through the queue.

The first piece is “The Valley We Could Build,” LVBT’s flagship scrollyteller. Everything after follows the same shape: a place, an honest before, a credible after, a path between them.

Approach

• Anchor the inaugural drop to “The Valley We Could Build” so launch reaches the existing newsletter and social audiences
• Pick corners with real stakes — a Strip-adjacent intersection, a Henderson cul-de-sac entrance, a Maryland Parkway BRT stop, a Charleston corridor crossing
• Pair every “before” with a credible “after” grounded in real reference projects (Phoenix BRT, Denver TOD, Portland mixed-use)
• Open the nominations form with light moderation; publish reader-nominated pieces with their permission and credit